Gevalia Coffee
It is widely known that coffee is drink of gods. Many of us cannot live a day without drinking some cups of coffee. Coffee makes people energetic, enthusiastic and happy. And all those talks about the coffee making our lives shorter are complete lie. There have even been an experiment somehow fulfilled on two prisoners serving a life sentence in Singapore. They have the similar state of health and one of them was always drinking coffee and the other – tea. They first one should have die earlier according to the concept but both convicts died on the same day. In the age of 89 and 83. Viva el cafe! Gevalia Coffee is one of the companies providing this gods’ drink.
About Gevalia. Gevalia Coffee is a wholly owned part of Kraft Foods. It is the largest coffee roastery in Scandinavia. The company has started to sell its coffee in the United States in 1983. Gevalia started to market its coffee using well-known marketing tricks of presenting free coffee related products. The company started a large marketing campaign to win the American consumer market and succeeded. Gevalia Coffee is an expensive premium coffee. The company even holds a Royal Warrant for coffee. The company offers more than 40 different sorts of coffee and tea. The company sells coffee roasted differently and blended differently.
Gevalia complaints. Though there is the Royal Warrant form the King of Sweden, some consumers complain. First of all, there have been hundreds of complaints filed against the spam advertising sent by Kraft Foods. Even the lawsuit was filed. Then, people complain because they are sometimes charged for nothing by Gevalia Coffee. People started to call the company’s customer service and were made aware that they were charged for the shipping of some new sample products because they were the members. Thus, the company charges its customers every month around $30. And it appears to be very difficult to settle down the issue and even to cancel the account.