Old Navy
When people need to express themselves, they can find a lot of ways to do it. The main thing is not to conceal your real personality, your character, and your ego. And to be real a person need not that much: freedom and style. And of course this concerns clothes as well. That is why some fashion trademarks consider this vision of a real personality when they develop a brand and then design clothes. Old Navy brand was created exactly like this.
Old Navy story. Old Navy Apparel, Inc. is a wholly owned subsidiary of Gap, Inc. The brand was launched in 1994. The founder of Gap, Inc. was on the business trip in Paris, France and there he saw a place that was named Old Navy. And he liked the name of the place so much that he decided to name a new brand like this. The very first name of the brand was Elevator, but Old Navy just stuck to the consultants. The company is headquartered in San Francisco, California. The tagline of the company is: “Only you, only Old Navy.” Old Navy company operates a chain of stores. First Old Navy stores were opened as the warehouse stores for Gap but they had a very diverse selection. At the present time, the company operates more than one thousand stores all over the United States and in Canada. Besides, the company operates its famous sweatshops. The largest Old Navy stores are based in New York City, Seattle, Chicago, and San Francisco.
Old Navy concept. In the very beginning of the existence of the brand, all Old Navy stores were looking like a traditional military store. But later on the concept was dropped. At the present time the brand focuses on young people, teenagers and adults. The clothes are comparatively affordable. Old Navy provides a huge selection of clothes, shoes, handbags, sunglasses, and a number of different accessories.